BYREDO

Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences. Byredo is reinventing the world of luxury through a new approach, where creation is led by emo

Byredo conceives objects using the highest quality materials available, and high-end design details to fuel a renewed approach to modern luxury.

Byredo creates and develops a range of products such as fragrance, home, leather goods and accessories, and is sold in more than 40 countries in a very high-end exclusive network worldwide.

We believe that through creativity, we are able to develop timeless products, both meaningful and inspirational, to people and their lives.

Ben Gorham

A native Swede, born to an Indian mother and a Canadian father, Ben grew up in Toronto, New York and Stockholm. He graduated from the Stockholm art school with a degree in fine arts, but a chance meeting with perfumer Pierre Wulff convinced him that he'd rather create fragrances than paintings. With no formal training in the field, Gorham, 31 years old , sought out the services of world renowned perfumers Olivia Giacobetti and Jerome Epinette, explaining his olfactory desires and letting them create the compositions. As an outsider in the beauty industry, Ben is somewhat of an anomaly and has been recognized for his personal style and connection to fashion and art in several international magazines such as French Vogue, Vanity Fair, Elle, V Magazine and Fantastic Man to name a few.

BAL D'AFRIQUE

“Bal d’Afrique is one of my earliest fragrances. At the time of its formulation, I was obsessed with the translation of memories into scent. At the same time, I felt confident enough to include an imaginary component. My father lived and travelled in Africa for about 10-15 years. I would read his diaries; the way he travelled on freight ships, met all kinds of different people… For me, this was the fantasy of arriving in Africa through somebody else’s words. Bal d’Afrique reflects that; it’s an imaginary journey as well as a complete celebration of how I see African culture and its influence.”


With a focus on beauty and fantasy, BAL D’AFRIQUE is Ben Gorham’s ‘love letter’ to Africa. Wanting to sum up and celebrate the reach and influence of Africa through time, particularly the way its myriad cultures have shaped dance, art and music, the idea of an imaginary event


TOP - African Marigold, Bergamot, Bucchu, Lemon, Neroli

HEART - Cyclamen, Jasmine Petals, Violet

BASE - Black Amber, Moroccan Cedarwood, Musk, Vetiver




GYPSY WATER

Gypsy Water is an ode to the beauty of Romani culture, its unique customs, intimate beliefs and distinguished way of living. The scent wakens a dream of a colorful lifestyle made of innate nomadism. Woody notes of pine needle and sandalwood associated to intense amber and fresh citrus evoke the fever of gypsy nights spent in the forest.

TOP - Bergamot, Juniper Berries, Lemon, Pepper

HEART - Incense, Orris, Pine Needle

BASE - Amber, Sandalwood, Vanilla