You want to keep your baby's and kids' skin as pure and natural as possible.

That's why Naïf Natural Baby and Kids Care contains everything the sensitive skin really needs. Ingredients that are good for the skin, but also for the planet. We believe in Good Care, Worry Free. Especially for the smallest ones.

Clean, Healthy and Happy, this is how they like our babies at Naif. We love those bundles of joy. So we decided to dedicate ourselves to making the most soothing, nurturing and protective baby care. And from the best nature has to offer. Baby skin is sensitive and more subject to harmful ingredients. That is why we develop our products by expert formulators. And why we work closely with specialists in the fields of dermatology, chemistry and pediatrics. Not to mention moms and dads.

NAIF is bringing you natural and non-irritating products that has been translated into an extensive ingredient blacklist. No mineral oil, no chemical preservatives, no SLS/ SLES, no PEG and no other harsh chemicals or any ingredients harmful to the environment. The result is quality products using the innate healing and purifying properties of natural oils and extracts to make everyday moments more intense and affectionate.

About Naïf

Naïf has babies covered from hair to toes and everything in between. With a range of 8 skin care products. Made from only seriously natural ingredients.

We make the highest quality products because your baby deserves nothing but the best, naturally.

Founded by Sjoerd Trompetter & Jochem Hes

When Jochem & Sjoerd became first time dads in 2013, they found out that even skincare products for babies contain harmful ingredients. And so, Naïf was born: natural skincare for Babies & Kids, using only ingredients that the baby skin really needs which are not only good for the skin but also for the planet. Nothing more, nothing less. Soon adults also started using Naïf's products. By now there is an assortment for young and old. Because you too deserve good, easy, natural skincare.

Why Naïf

  • Developed by experts in Switzerland, made in The Netherlands
  • Made from natural ingredients such as cottonseed, avocado and almond oil
  • Mild and specially formulated for babies & kids
  • Hypoallergenic and allergy-free parfume
  • Free from potentially harmful and irritating ingredients
  • Supported by Dermatologist Ph.D.Elian Brenninkmeijer - Recommended by hospitals, mid- wives and moms