Aveda was founded in 1978, when its founder was introduced to the science of Ayurveda.

“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility – not just in the world of beauty, but around the world.”

- Horst M. Rechelbacher, Founder, Aveda

Aveda's Heritage

5,000 Years of Results Our earliest roots lie in Ayurveda, the Indian healing tradition based on the knowledge of life and the interconnectedness of all things.

Treating the whole person leads to greater balance and wellbeing, so we consider the effects of our products not only on hair or skin, but on body, mind and emotion.

Our relationship with Ayurveda began in 1978, thanks to two renowned Ayurvedic physicians and scholars, Drs. Vinod and Kusum Upadhyay.

Brand attributes

Eco-Features and Benefits:

  • Does not contain: Artificial Colorants, Parabens, Banned Phthalates, Mineral Oil, Formaldehyde, Paraffin, Petroleum Products,
  • Silicone Oils, Diethanolamine, Sodium Lauren Sulfates, UREA’s or DMDM
  • Hydantoin Preservatives
  • Bar soaps are 100% vegetable based and both soaps and liquids are 100% biodegradable
  • Products are sourced from organic, sustainable or renewable plant-based origins
  • Aveda represents ecological and cultural diversity by sourcing from different habitats all over the world and providing fair compensation to suppliers
  • Aveda Products do not negatively impact the ecosystems from which they are sourced
  • Made in FDA Registered Plants at Pharmaceutical Quality Standards
  • Aveda products involve environmentally responsible processing
  • Aveda products are Cruelty Free – Never tested on Animals

Product & Fragrances

Rosemary Mint Shampoo - Unique daily shampoo adds body to fine hair—without stripping, build-up or static electricity. Formulated with peppermint to awaken the senses and rosemary to help protect from environmental damage. Its pure plant aroma naturally energizes and motivates the mind and body. For fine to normal hair

Rosemary Mint Conditioner - Daily conditioner adds weightless body and shine while preventing tangles and static. The tonic properties of rosemary and peppermint cool and revitalize the scalp. For fine to normal hair

Rosemary Mint Hand and Body Wash - Invigorating aroma—with certified organic rosemary and peppermint—awakens the senses. Gentle but thorough cleansing lets you wash frequently without over drying

Rosemary Mint Body Lotion - A silky, lightweight lotion that invigorates with a time-release aroma of certified organic rosemary and peppermint. Cools and revitalizes skin with menthol

Environmental responsibility

Taking care of guests while taking care of the environment.

Aveda is a brand built on environmental responsibility. Available only to first-class and luxury properties that meet Aveda’s requirements Appealing to the eco-conscious traveler who wants proven exceptional product performance. Pure plant aromas naturally energize and motivate mind and body. Fresh scent appeals to both men & women