Rituals

As a unique and high-quality cosmetics brand, Rituals is the perfect partner to help offer your guests a more meaningful stay. With the entire Rituals collection at your disposal, to elevate every step of their stay, your guests will immediately feel welcome.
Download the Rituals Hotel Brochure

The Power of Rituals

They are everywhere: at any given moment, of every single day, waiting to be discovered, eager to share the beauty within them. They are the seemingly meaningless moments we all tend to overlook.

Rituals unveils these moments and reminds you to experience them with joy. Whether it’s taking a nice long bath or creating a homey atmosphere with the rich scent of Asian incense, Rituals allows you to find happiness in the smallest of things.

A Warm and Welcoming Stay

As a unique and high-quality cosmetics brand, Rituals is the perfect partner to help offer your guests a more meaningful stay. With the entire Rituals collection at your disposal, to elevate every step of their stay, your guests will immediately feel welcome and at home.

Whether people travel for business or leisure, we believe that every new day presents an opportunity to create more meaningful moments. By helping you widen your luxury service with a touch of everyday indulgence, Rituals helps your guests to slow down, find a moment of peace and most importantly, a place of extraordinary comfort.

Our exclusive and luxury range of hotel amenities really does make a world of difference for your guests’ entire customer journey... Rituals can make them feel at home anywhere in the world, from the lobby to their room, with signature fragrances created by the world’s best perfumers. Discover our innovative collection of luxurious home & body care products, especially designed to impress and surprise your guests. We can help you turn everyday routines into more meaningful rituals and enrich their time with you. From arrival to departure.

The Rituals Customer Journey for Hotels

Upon arrival in the hotel, a guest is immediately greeted with a friendly smile, a cup of Rituals tea and the fresh and luxurious fragrances of beautiful Rituals candles and fragrance sticks. It’s becoming a true home away from home already.

To recover from the tiring journey, the guest steps into the bathroom to recharge themselves and freshen up. Their eyes fall on the Rituals hand wash beside the sink and the beautiful products lined up in the shower. As they move through the bathroom their fingers caress the large, soft and thick Rituals towels.

In the hotel spa, the guest finds other Rituals products to help them relax and unwind. From Rituals tea to luxurious soap dispensers in the bathrooms, to refreshing fragrances and soothing candle light. The peaceful scene is set.

When it’s time to check out, the guest notices the gorgeous gift sets and retail items, realising they’re the perfect way for them to take the hotel experience home.

The Ritual of Karma

Inspired by ancient Hindu belief, The Ritual of Karma was designed to help you radiate positivity by living with good intent. Speak well of others, think positive thoughts, do good deeds and this will return to you. Enriched with organic white tea and holy lotus.

There are 5 products available in the The Ritual of Karma Hotel collection: Shampoo, Conditioner, Bath & Shower Gel, Body Lotion and a 25 gram or 40 gram Soap Bar.

The Ritual of Mehr

Inspired by Mehr, the sun, our latest home & body collection boosts your mood, energises your soul and supports you in the flurry of this modern-day world. The Ritual of Mehr celebrates the joy that comes from the bold, bright energy of the sun, helping you direct that vitality into your life.

There are 5 products available in the The Ritual of Mehr: Shampoo, Conditioner, Shower Gel, Body Lotion and a 25 gram Soap Bar.

The Ritual of Jing

Inspired by the ancient Chinese concept of Jing, representing calmness, stillness and tranquillity, The Ritual of Jing helps you find your path to inner peace and cultivate the art of calm and tranquillity. Create a personal sanctuary and achieve deep relaxation and restful sleep with meaningful routines.

There are 5 products available in the The Ritual of Karma Hotel collection: Shampoo, Conditioner, Shower Gel, Body Lotion and a 25 gram Soap Bar.

Dispenser Collection

To offer a more sustainable option in a world where the use of plastic needs to be reduced, Rituals a full collection of 1-liter dispenser refills in both The Ritual of Karma, The Ritual of Mehr and The Ritual of Jing.

The larger dispenser bottles are made of recycled plastic with safety cap and re-usable pump.


Furthermore, it combines 2 in 1 products:
Shampoo & Shower gel

Hand & Body Lotion


Hotel Lobby Experience

RITUALS HOTEL TOWER

Let your guests take home their hotel experience. Give them an extra service by presenting a limited assortment of products for sale at the reception in the hotel tower.
This will include a selection of bestselling items of 3 collections:

The Ritual of Jing, The Ritual of Karma, The Ritual of Mehr.


Our memories are closely linked with our sense of smell and offering your guests the chance to shop the fragrance and flavours of their stay will allow them to remember their trip for a long time to come.


*Subject to confirmation. To get know the requirements, please reach out to our Customer Service team.

Sustainability Logos

Rituals dedication to sustainable wellbeing has been growing steadily over the past years. With the help of three sustainability pillars - CLEAN, CONSCIOUS, CARING - they aim to better ourselves every day.
You'll be able to find sustainability logos on their products.



Rituals is B Corp Certified

Since January 2022, Rituals Cosmetics is proud to announce it is a Certified B CorporationTM.



Rituals joins a growing movement of established companies that are using the power of business to build a more inclusive, equitable, regenerative economy while meeting the highest standards of verified social and environmental performance.


The certification shows it is possible to enjoy luxury products and make a positive contribution to people and the planter, too. This is one of the only certifications that is not for product of service, but for the whole business behind the product or service.
This certification marks a new chapter in Rituals' transformation towards a more purpose-driven business model and allows the brand to set more ambitious sustainability goals, year after year.