READY FOR THE NEEDS OF THE 21st CENTURY MAN
Indulge your skin... Put your best face forward.
"The preception of masculine good looks has undergone a tremendous transformation in the past few years. Men not only want to look their best, they now recognise the importance of being flawlessly groomed. Men no longer consider that manicured fingernails or smooth skin detract from their masculinity. Awareness of appearance is becoming paramount in the psychology of the modern male."
Joanna Broughton - Daily Telegraph UK